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How lucky are you? …Does it really matter?

After attending the World Business Forum last week, I was actually able to take a lot of the advice given by some the speakers to heart. Specifically, the first speaker – Jim Collins – had so much...

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Instagram vs. Twitter – the battle begins…

After reading an article about how Instagram is growing in popularity and how it is even becoming more popular than Twitter doesn’t come to much of a surprise for me. Apparently, users have been...

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Just a Technographic Campaign, you know.

This blog is specifically for school – for my Social Media class. Due to the fact that our two demographics are classified as Spectators and Joiners, it would be best to focus our campaign on platforms...

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NYC Rocked My Social World

Last week, I had the amazing opportunity to travel to the city that never sleeps – New York City! Having never been to NYC before, I thought that this was just a saying…but this City literally never...

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Hey TV, you’re online now?

Advertisements online now enable marketers the ability to interact with customers. After watching Criminal Minds on the CTV Canadian website, I realized that networks that provide their shows online...

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The ‘Instagweb’ Breakthrough

It was just a couple weeks ago that I wrote about the increasingly popular mobile-app, Instagram. And although, I know Instagram is not new, it has undergone a few huge changes over the last few...

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Instagram for Small Businesses

Many brands have an online presence and can be found on Social Networking platforms. In fact in 2010, 75% of Small Businesses have a Company Page on a Social Networking Site. With Instagram becoming an...

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Chalk it Up!

What is a Flash Mob? You can’t really gain much brand exposure from a Flash Mob in terms of Advertising and Marketing now can you? Actually, you can! After having about four classes focussing on Flash...

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TrendsTalk 2012 and Ad Games

So yesterday was the second annual TrendsTalk “unconference” event for the Advertising and Marketing Communications program at St. Lawrence program. An event set up, managed, and run by students of the...

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